How Your Site Logs Can Make You Money

I'm a busy guy. I own several traditional brick andabout Commission Junction as well. I always watch for
mortar businesses, and I spend a lot of time online.posts that climb up the line fast, and I always take note
Since last month I've been spending a lot of timeof them to brainstorm another entry that my visitors
working on this blog and re-orienting myself on themight like.I get some search engine traffic but not
Net.So every morning I let my four dogs out, grab amuch, so I glance at the keywords. Judging by some
cup of coffee and toast a bagel, then run upstairs andof the keywords that appear there, this section isn't
get on my computer. Some days I need to be out ofvery accurate.Still there? Okay...listen up. Here's where
the house at 9:00 AM to get somewhere, and someyou can really multiply your traffic, find some
days I have nothing but time. Either way there arecompatriots to work with and get some terrific insights
three things I do every morning after looking over myinto the minds of your visitors. Move down to the
emails. First I go and post an article to five differentsection that shows the external web sites that people
article sites. This ensures that a steady stream of neware coming from. Understand...this is where your visitors
one-way links to this website is being produced.Then Isaw something about you and clicked on it.Go through
go to my RSS reader and poke around for a while onthis entire list. I look for blog sites, web sites, social
the forums and blogs to see what is going on. I keep abookmarking sites (like del.icio.us) and forums that have
notebook next to my computer and write downnot appeared before or have moved up fast. I click on
anything that I think I can use later. Then I get to thethe link and see where it leads. Then I see the context
most interesting and important part of the morning - Iin which my website appears.Just as I do for people
go to my awstats page.Awstats is a basic site logwho trackback my blog (refer to it in their blog), I follow
analysis program that comes with most host accounts.each link, get an email address and send off a quick
I've always wondered how accurate the hit countsemail to the person thanking them for taking the time
and other numbers really are, but that doesn't matterto mention my site. Nothing fancy - just a quick thanks
because I'm not looking for counts...I'm looking foris fine.The responses I get back are terrific. I would say
trends.Reviewing and understanding your site trafficthat a large majority of them (80% probably) are
logs can help you make more money by tailoring yourresponded to with amazement that I would take the
site to meet the needs of your visitors.The first place Itime to acknowledge their actions. But why wouldn't I?
stop is my average page counts by day of week. I'veIf someone takes the time to recommend you the
noticed on AffiliateBlog that the traffic starts off strongleast you can do is acknowledge that recommendation
on Monday, builds through Wednesday, then starts toand be grateful for it.I love the site list because I find
trail off. There's a small spike Saturday morning, but it'sout some really interesting things. For example, my
a classic bell curve otherwise. What does this mean? Ittrackback to Google's blog when they bought Writely
means that if I have something that I think is going towas actually listed on the Google blog page and
be well received I try to publish it on Sunday and getbrought me some traffic. And I was on the front page
my pinging done for Monday. I've also noticed that myof del.icio.us for a little while...long enough to get some
RSS Feed subscribership follows the same pattern.hits that way too. It's really interesting, and it's really fun
This all makes sense, because people start off theto go through. Sigh...I am a dork.One last observation...I
week strong and end it tired - including me.I breeze bynoticed that my bookmark percentage is over 200%,
the countries and note the flags because I think it'smeaning that I'm getting more return visitors than new
cool. Next I stop at the section that shows the robotsvisitors. I'm sure I can cure that by PPC advertising, but
visiting the site. I make sure all of them have beenI'm waiting until my site is redesigned.My RSS feed list
there recently (especially Google), and I make a note ifat Feedburner hovers at about the same range
it looks like something is not right. I recently realized thatthroughout the month, meaning that more people
one of the minor robots had never visited, so I went tobookmark the site than sign up for RSS feeds. I've
the site and submitted a listing. If you're curious about allpondered this all month, and I've decided that a large
the robots out there, go to and take a look. Make suremajority of my visitors don't use RSS regularly. That's
the major robots on the list have visited your site in thewhy the new crimson box at the top of this page has
last month. If not, you need to get them there. I'veappeared today. I put together an email version of my
noticed that MSN, Yahoo and Google (in that order)RSS feed in digest form that I'm going to make
visit my site the most. You need regular robot visits toavailable weekly.So there's a ton of information out
ensure your latest content is indexed and available tothere in that log file - you just need to go over it
prospective visitors.Now we get to the fun part - thecarefully and think.Matt DeAngelis runs - Affiliate
list of the most-viewed pages. This tells you whichMarketing and Internet Marketing Insights. Matt is the
content people are most interested in, and whichformer CTO of Modem Media, a pioneer in the Internet
content isn't really making the grade. The most popularad space. As a foot soldier in the Internet revolution,
post on AffiliateBlog has been The Ten Top PayingMatt devised the technology behind many of the most
Programs at Commission Junction This Week. Oddlysuccessful ad campaigns of the time.AffiliateBlog is his
enough, a similar post about Shareasale is muchlatest venture, and was started as a resource to help
farther down the list, meaning that people want to hearsite owners and bloggers get more revenue from their
about top paying programs, but they want to hearsites.