| British shoppers are very familiar with the | | | | and with a guaranteed amount of footfall in the form |
| concessionaire arrangements of major department | | | | of the store's shoppers and the customer also has |
| stores; effectively the operation of 'shops within shops' | | | | greater choice; all under one roof. |
| which benefit all three parties involved - concessionaire, | | | | Amongst major British department stores John Lewis |
| department store and also the shopper! | | | | stands almost alone as one that has resisted the urge |
| The benefit to the department store involves filling its | | | | to include concessionaires within their premises. Done |
| available retail floor space with a renter that normally | | | | on strategic rather than for financial reasons, but for |
| adds value to the store's overall sales proposition and | | | | the majority of the rest it is a fine line between |
| also income to their bottom line in the form of rent and | | | | success and failure, involving a delicate balancing act |
| commissions. The concessionaire benefits from being | | | | on behalf of the store management. |
| able to operate in a readily prepared retail environment | | | | |