Reading: Why We Should and Why We Don

There's a correlation between reading and income. Onoften happens without me even asking is that I get the
average, people who read more have higher incomes.litany of reasons "why I don`t read." So, let`s get them
Leadership and learning expert Kevin Eikenberryon the table and expose each as it really is . . . an
shares five reasons why people don't read - and fiveexcuse.
reasons (beyond income) why you should.The Reasons People Don`t Read
I`ve long been a reader, and as I reflect on the life ofI gave you five reasons why reading will make a
my business, I can clearly identify my reading habit asdifference in your life, here are five reasons I often
a factor in my success and progress.hear about why people don`t read (or don`t read as
Specifically, I`ve found five things that reading does formuch as they would like):
me:I don`t have time to read. Poppycock! Everyone is
Reading keeps me learning. Reading certainly isn`t thebusy. And guess what . . . the busiest people I know
only way to learn, but it is a very highly leveraged wayread the most. Analyze your daily time usage. Find 30
to learn - and perhaps the most efficient way to gainminutes (or even 15) that you could re-allocate to
new knowledge. As the amount of knowledgereading. It is there if you look for it. The most likely
explodes in the world around us, reading is a criticalplaces . . . the television or computer. The next time
habit to helping us stay on pace and hopefully gain anyou look at these tools of entertainment, ask yourself
edge. On a very related note, reading keeps meif 30 minutes less of it replaced by reading would be
thinking (which leads to new learning too!).valuable. Have a child? Read to them or create time in
Reading keeps me on-track mentally. When I trace thethe house where everyone reads at the same time.
times I am most lethargic, and my business andI`m not a reader. Of course you aren`t a reader if you
personal growth is ebbing, it always coincides with adon`t read. Talk about your self-fulfilling prophecy! If you
dip in my reading output. Simply put, reading gets mehave labeled yourself a non-reader, you can change
out of a slump and gets me thinking, feeling andthe label. Your choice. If you don`t read as well as you
working at maximum capacity.would like, you can change that too. Start by picking
Reading makes me a better writer. As a kid, I neverbooks that are easier and more accessible to your
thought of myself as a great writer. While I may not bereading level. This in itself will build your reading skills
great now, I do make a portion of my living from myand confidence.
ability to communicate with words. Whether you wantI don`t know what to read. Pick a topic you are
to be a better writer, or just a better communicatorinterested in or an area you want to improve. Ask two
(and who doesn`t want this?), putting yourself in closerpeople who are also interested in this topic what they
proximity to words and ideas will improve your skills asrecommend. Go to your local library and ask a librarian.
surely as ice melts in the spring.Go to or Google. You don`t have to know, you can
Reading builds my self confidence. If it is keeping meask!
moving forward, and keeping me learning, how could itI don`t know where to start. This is related to "I don`t
not impact my self confidence? Plus as I learn thingsknow what to read". I understand this one, because
that are valuable to our Clients, my business or me, itwith the stacks of books I have unread, I sometimes
automatically makes me more confident in mydon`t know what to read next. My solution? Pick up a
decisions and approaches.few, and start reading what feels right. You can do the
Reading shows me my best self. I wrote about thissame thing in the library or bookstore.
some time back. We all need to find the activities thatIt feels like work (or school). If you don`t read much
make us see the best of who we are. Reading is onenow, of course that is your connection! As you build
of those activities for me.your reading habit it will feel less like work AND when
While your "mileage may vary," and you might haveyou pick things to read that interest you, this feeling will
some different benefits, I`m confident you`ll find at leastmelt away quickly.
some of the same benefits as I do. And, whether youI`ve heard other reasons, but I`m guessing at least one
have experienced them or not, you probably agreeof these five hits home. When you stop to think about
with them at least intellectually.them, they aren`t really reasons, but excuses and are
In fact, most everyone I meet, when asked, says thatactually pretty hollow.
reading is a good thing, an important habit andAnd when you compare these excuses to the
something they wished they did more.benefits, the answer is clear: if you want to be happier
When I get on the topic of reading with people, whatand more successful, read more.