| Whenever I have a chiropractor approach me and | | | | You are simply putting your message and your story in |
| speak about how pay per click advertising on Google | | | | front of masses of targeted people. You can meet |
| and Yahoo is the best thing since sliced bread, I sit | | | | people that have the exact same interests as you |
| back and smile. When chiropractic practices or other | | | | along with tons of members in your local community. |
| small business newbies first break into internet | | | | With a simple click of a mouse you can be spreading |
| marketing, usually these paid mediums are the first | | | | your chiropractic message and promoting your |
| types of marketing exploited since they appear to be | | | | practice like wildfire. |
| quick, simple, and promising in returns. Quite honestly, | | | | Video marketing is also going to stomp the search |
| there excitement is only natural, as it feels like a big | | | | engines like Google and Yahoo in 2009 so be |
| accomplishment to begin to market on the internet. | | | | prepared. Over 50% of all online content at this |
| Now, it is possible to run highly profitable Google | | | | moment is video and it will continue to dominate the |
| Adwords campaigns, however, the hard reality is most | | | | organic search results for years to come. People get |
| spend thousands upon thousands in hard knocks with | | | | a chance to see and know you before ever walking |
| nothing to show. | | | | into your chiropractic office. This is great PR and and |
| Personally, I am known throughout the chiropractic | | | | has been shown to be the best virtual medium for |
| marketing world as the social media expert, YouTube | | | | acquiring new chiropractic patients on the planet! |
| chiropractor, video marketing and social networking | | | | If you choose to utilize pay per click (PPC) for your |
| authority. I choose to take advantage and teach others | | | | chiropractic marketing and advertising, make sure to |
| how to mine these free websites for tons of new | | | | set a daily spending limit. This was a rookie mistake |
| patients and create multiple sources of income. But, in | | | | that I made about 5 years ago when I dove in. You |
| lieu of this I have a confession. | | | | can literally specify that you only want to shell-out $20 |
| My confession is that for the longest time I ran pay per | | | | dollars a day and Google will run your ads sporadically |
| click advertising. Not only did I utilize it, I was running killer | | | | and dispersed so you will still get exposure. I didn't set |
| campaigns that would get me 15 new patients per | | | | a limit originally and I unintentionally spent about $130 |
| month on average. Did it happen overnight? Absolutely | | | | my first day! |
| not! I spend $10,000 on this type of medium before I | | | | PPC is by no means worthless, but there is an |
| found a formula that worked. If you don't have money | | | | appropriate time and a place to use it. Whether you |
| to lose for testing and tweaking your ads then you | | | | can get 40 new patients a month out like some |
| should probably stay away from pay per click | | | | chiropractors claim is up in the air. Make sure you are |
| advertising. | | | | willing to pay $1-5 dollars per click, too. Depending on |
| So, what can you do if you're trying to get the most | | | | your area, this may very well be more or sometimes |
| bang for your buck in this economic crisis that we are | | | | less costly. It is also best to put a specific condition in |
| facing? Well, I strongly feel that harnessing free | | | | the headline like "back pain." Many times I see |
| mediums of chiropractic marketing and advertising first | | | | chiropractors use their personal or practice name |
| is where you should begin. One of the main reasons is | | | | which is a bad idea. Put your ego aside and focus on |
| because there is no financial risk, period! Another | | | | the patient and what condition they are seeking relief |
| reason is because websites like YouTube, Facebook, | | | | from. This will assure you a higher return on your |
| and MySpace are in the top 8 most popular and | | | | investment and better response. |
| visited websites in the world. | | | | |