| Understanding the Google Adsense Report | | | | the percentage of the time an ad was clicked |
| | | | on after viewing your page. |
| When you log into your Google Adsense | | | | |
| account, you are automatically taken to the | | | | Page eCPM which stands for effective cost per |
| page where you can view all your Adsense | | | | thousand impressions. It is calculated by |
| activity. On the Reports tab, you'll see | | | | dividing total earnings by the number of page |
| "Today's Earnings." This is the approximate | | | | impressions in thousands. |
| amount you have earned today in your Google | | | | |
| Adsense account. Earnings are not final at | | | | Don't be intimidated by these statistics. |
| this point and could be adjusted for invalid | | | | The bottom line, your earnings, is what |
| clicks or fees. | | | | really counts. As you become more familiar |
| | | | with Google Adsense, statistics will become |
| It's interesting to look at the breakdown. | | | | like second nature. First, just start. |
| As you can see, Adsense for Content, which | | | | |
| refers to the targeted ads appearing on the | | | | How is Google Adsense Different From Other Ad |
| pages in which you have written content, is | | | | Networks? |
| listed first. Here you will see the number | | | | |
| of page impressions listed in the first | | | | Primarily because it is Google and that |
| column. While a page impression is generally | | | | carries a lot of clout just with name |
| the same as a page view, that is not always | | | | recognition alone. But here are some |
| the case. For a more detailed definition of | | | | advantages to being a part of the Google |
| a page impression, see Google Adsense | | | | Adsense network: |
| support, click on Your Adsense Account and | | | | |
| then click on Your Adsense Report. | | | | Getting started is fast and easy and requires |
| | | | no technical knowledge. Google Adsense even |
| Next, you'll notice the number of clicks. | | | | provides html code for easy implementation |
| This refers to the number of times "your ads" | | | | with clear instructions. |
| were clicked on. | | | | |
| | | | Google Adsense has both the Adsense for |
| Page click through rate or CTR is in the next | | | | Content feature and the Adsense for Search |
| column shown as a percentage. It represents | | | | feature. |