| Understanding the Google Adsense Report | | | | of the time an ad was clicked on after viewing your |
| When you log into your Google Adsense account, you | | | | page. |
| are automatically taken to the page where you can | | | | Page eCPM which stands for effective cost per |
| view all your Adsense activity. On the Reports tab, | | | | thousand impressions. It is calculated by dividing total |
| you'll see "Today's Earnings." This is the approximate | | | | earnings by the number of page impressions in |
| amount you have earned today in your Google | | | | thousands. |
| Adsense account. Earnings are not final at this point | | | | Don't be intimidated by these statistics. The bottom line, |
| and could be adjusted for invalid clicks or fees. | | | | your earnings, is what really counts. As you become |
| It's interesting to look at the breakdown. As you can | | | | more familiar with Google Adsense, statistics will |
| see, Adsense for Content, which refers to the | | | | become like second nature. First, just start. |
| targeted ads appearing on the pages in which you | | | | How is Google Adsense Different From Other Ad |
| have written content, is listed first. Here you will see | | | | Networks? |
| the number of page impressions listed in the first | | | | Primarily because it is Google and that carries a lot of |
| column. While a page impression is generally the same | | | | clout just with name recognition alone. But here are |
| as a page view, that is not always the case. For a | | | | some advantages to being a part of the Google |
| more detailed definition of a page impression, see | | | | Adsense network: |
| Google Adsense support, click on Your Adsense | | | | Getting started is fast and easy and requires no |
| Account and then click on Your Adsense Report. | | | | technical knowledge. Google Adsense even provides |
| Next, you'll notice the number of clicks. This refers to | | | | html code for easy implementation with clear |
| the number of times "your ads" were clicked on. | | | | instructions. |
| Page click through rate or CTR is in the next column | | | | Google Adsense has both the Adsense for Content |
| shown as a percentage. It represents the percentage | | | | feature and the Adsense for Search feature. |