| Yesterday I took my kids to the Miami | | | | me". Their whole entire approach to this |
| Seaquarium, and while there I discovered a | | | | powerful chiropractic marketing method is, |
| major flaw in the way most chiropractors | | | | "let me see how many other businesses I can |
| think about one of the most powerful | | | | get to endorse my business and help me make |
| chiropractic marketing methods available to | | | | more money." They have absolutely no concern |
| them. While strolling from one salt water | | | | for the owner's business or enhanced success |
| tank display to the next, I came across a | | | | through the joint venture. And, it's because |
| tank with, what was to me, a very interesting | | | | of that exact parasitic mindset, that most |
| and eye-opening explanation next to it. I | | | | chiropractors either struggle to get joint |
| don't remember what the heck was in the tank, | | | | ventures, or never end up getting any at all. |
| but I'll never forget what was next to it. | | | | Meanwhile, there's no more powerful |
| This little plaque on the wall explained the | | | | chiropractic marketing or practice-building |
| relationship between a host and a parasite. | | | | method in existence than the joint venture. |
| I'm assuming that whatever was in the tank | | | | When done right, with consistency, joint |
| was a parasitic organism living off some type | | | | ventures can grow your chiropractic practice |
| of host, also in the tank. Now, please keep | | | | quicker and larger than anything else out |
| in mind that some chiropractic marketing | | | | there... and do it with zero advertising |
| gurus talk about joint ventures with other | | | | expense. But, the first step to reaping the |
| local businesses in your area - an incredibly | | | | rewards of joint ventures, is leaving behind |
| powerful chiropractic marketing method - as a | | | | the mindset of a parasite. In other words, |
| host/parasite relationship. The host being | | | | forget the idea of what other business owners |
| the business owner who you're approaching for | | | | and operators can do for you. Instead, think |
| an endorsement (with a loyal list of | | | | about what you can do for them FIRST. The |
| customers, clients, members, etc.), and you, | | | | absolute best way to create and nurture very |
| the parasite, feeding off of the goodwill and | | | | profitable joint ventures, is to seek out |
| endorsement the business owner gives you to | | | | non- competitive business owners and approach |
| his or her list. Frankly, I'll even confess, | | | | them to see how you can help THEM build their |
| I may have even taught it this way at one | | | | businesses and make more money. Start by |
| point or another. However, after reading the | | | | doing something of value for them. Don't ask |
| definition displayed on that little plaque at | | | | for anything in return. Give value first. |
| the Seaquarium, of what a parasite really is, | | | | Help them first. Make them more money first. |
| I'll never explain this chiropractic | | | | Then, when it comes time for you to talk with |
| marketing method that way again. See if you | | | | them about endorsing you and your |
| can pick out the major flaw in creating joint | | | | chiropractic practice to their customers, |
| ventures when you approach them based on the | | | | patients, clients, etc., it will be a very |
| definition of what a parasite really is. | | | | simple and quick conversation. In essence, |
| Here's the definition: PARASITE: an organism | | | | the key to using this chiropractic marketing |
| that grows, feeds, and is sheltered on or in | | | | method and creating solid, profitable joint |
| a different organism while contributing | | | | ventures - that lead to a whole heck of a lot |
| nothing to the survival of its host. And, | | | | of new patients and $$ - is to NOT approach |
| according to the American Heritage | | | | business owners from the perspective of |
| dictionary, here's another definition: One | | | | setting up a business relationship. Instead, |
| who habitually takes advantage of the | | | | reach out and see how you can start a |
| generosity of others without making any | | | | relationship with them based on you adding |
| useful return. Hopefully, the flaw is quite | | | | value to their lives and businesses. When you |
| obvious to you. You see, when most | | | | do, you won't even know what to do with all |
| chiropractors approach other business owners | | | | of the joint venture opportunities you have |
| or operators about doing a joint venture, | | | | to choose from. When that happens, you'll |
| they approach them with the mindset and | | | | watch your practice grow by leaps and bounds. |
| attitude of, "what can this person do for | | | | |