| Yesterday I took my kids to the Miami Seaquarium, | | | | powerful chiropractic marketing method is, "let me see |
| and while there I discovered a major flaw in the way | | | | how many other businesses I can get to endorse my |
| most chiropractors think about one of the most | | | | business and help me make more money." They have |
| powerful chiropractic marketing methods available to | | | | absolutely no concern for the owner's business or |
| them. While strolling from one salt water tank display | | | | enhanced success through the joint venture. And, it's |
| to the next, I came across a tank with, what was to | | | | because of that exact parasitic mindset, that most |
| me, a very interesting and eye-opening explanation | | | | chiropractors either struggle to get joint ventures, or |
| next to it. I don't remember what the heck was in the | | | | never end up getting any at all. Meanwhile, there's no |
| tank, but I'll never forget what was next to it. This little | | | | more powerful chiropractic marketing or |
| plaque on the wall explained the relationship between a | | | | practice-building method in existence than the joint |
| host and a parasite. I'm assuming that whatever was in | | | | venture. When done right, with consistency, joint |
| the tank was a parasitic organism living off some type | | | | ventures can grow your chiropractic practice quicker |
| of host, also in the tank. Now, please keep in mind that | | | | and larger than anything else out there... and do it with |
| some chiropractic marketing gurus talk about joint | | | | zero advertising expense. But, the first step to reaping |
| ventures with other local businesses in your area - an | | | | the rewards of joint ventures, is leaving behind the |
| incredibly powerful chiropractic marketing method - as | | | | mindset of a parasite. In other words, forget the idea |
| a host/parasite relationship. The host being the | | | | of what other business owners and operators can do |
| business owner who you're approaching for an | | | | for you. Instead, think about what you can do for them |
| endorsement (with a loyal list of customers, clients, | | | | FIRST. The absolute best way to create and nurture |
| members, etc.), and you, the parasite, feeding off of | | | | very profitable joint ventures, is to seek out non- |
| the goodwill and endorsement the business owner | | | | competitive business owners and approach them to |
| gives you to his or her list. Frankly, I'll even confess, I | | | | see how you can help THEM build their businesses |
| may have even taught it this way at one point or | | | | and make more money. Start by doing something of |
| another. However, after reading the definition displayed | | | | value for them. Don't ask for anything in return. Give |
| on that little plaque at the Seaquarium, of what a | | | | value first. Help them first. Make them more money |
| parasite really is, I'll never explain this chiropractic | | | | first. Then, when it comes time for you to talk with |
| marketing method that way again. See if you can pick | | | | them about endorsing you and your chiropractic |
| out the major flaw in creating joint ventures when you | | | | practice to their customers, patients, clients, etc., it will |
| approach them based on the definition of what a | | | | be a very simple and quick conversation. In essence, |
| parasite really is. Here's the definition: PARASITE: an | | | | the key to using this chiropractic marketing method and |
| organism that grows, feeds, and is sheltered on or in a | | | | creating solid, profitable joint ventures - that lead to a |
| different organism while contributing nothing to the | | | | whole heck of a lot of new patients and $$ - is to |
| survival of its host. And, according to the American | | | | NOT approach business owners from the perspective |
| Heritage dictionary, here's another definition: One who | | | | of setting up a business relationship. Instead, reach out |
| habitually takes advantage of the generosity of others | | | | and see how you can start a relationship with them |
| without making any useful return. Hopefully, the flaw is | | | | based on you adding value to their lives and |
| quite obvious to you. You see, when most | | | | businesses. When you do, you won't even know what |
| chiropractors approach other business owners or | | | | to do with all of the joint venture opportunities you |
| operators about doing a joint venture, they approach | | | | have to choose from. When that happens, you'll watch |
| them with the mindset and attitude of, "what can this | | | | your practice grow by leaps and bounds. |
| person do for me". Their whole entire approach to this | | | | |